Policy Standard
Standards governance documents established by international industry bodies define rules for making consumer-facing claims about certified sustainable fibers. The Textile Exchange ASR-104-V3.0 standard functions as the official policy for policy claims and logo use across standards such as the Recycled Claim Standard and Organic Content Standard. This normative document outlines mandatory requirements for brands, suppliers, and certification bodies when referencing certified content on product packaging or marketing collateral.
Compliance with the provisions outlined in this policy is required for any brand making claimed content assertions on finished products.
Claim Requirement
Product claim approval mandates strict alignment between physical certification documents and public marketing language. Under Textile Exchange ASR-104-V3.0, brands must verify that claims correctly distinguish between business-to-business communications and consumer-facing product labels. The policy sets explicit wording requirements for content percentages, preventing misleading environmental assertions.
Misrepresenting claim categories or using unapproved claim terminology constitutes a major non-compliance, resulting in claim withdrawal. Certification bodies review and approve artwork prior to label printing, ensuring that graphic logos and text claims adhere strictly to the policy rules.
Label Authorization
Graphic logo placement on finished goods requires formal label release approval from an accredited certification body. The framework defined in Textile Exchange ASR-104-V3.0 details mandatory artwork elements, including license numbers, certification body codes, and required disclaimer text.
Enforcement Protocol
Audit organizations monitor market claims to protect standard integrity and prevent deceptive sustainability claims. Non-conforming use of standard logos or unauthorized product claims identified under Textile Exchange ASR-104-V3.0 leads to mandatory corrective action requests, public retractions, or suspension of certification rights. Standard holders enforce claim policies to ensure fair commercial practices and protect verification credibility across global retail markets.